Custom signs are an affordable marketing technique that can attract new customers to your business in an instant. No matter how much the advertising world changes due to company websites and networking sites, the use of vibrant colored customized signs will always play a key role in representing your company. Whether you are trying to draw attention to your business location or catch the attention of possible clients at a trade show, they are a perfect form of advertising for both large and small businesses. Custom signage is available in a variety of types, colors, and sizes, depending on your specific needs. It is important to find the ideal, well-designed customized sign that will distance your company, products or services from the competition.
It is crucial to first know what you hope to accomplish with your custom made sign. Before the design phase can even commence you must determine who your target audience will be. Will they be adults or children? Will the sign be used to attract customers to your storefront, inform fellow drivers of your company website, or notify your employees of safety standards within the business? Additionally, you'll want to establish its location, the length of time you'll use it, and the ultimate goal you hope to achieve with this custom made advertising tool. The final product can vary greatly when considering each of these details. The more information you can establish in regards to these elements, the longer your sign will pay off for you in the future.
Once you have these details laid out, you can begin to plan every aspect of how to express your message visually. Custom signs come in a wide range of styles and options. They include, but are not limited to architectural signage, wall signs, trade show displays and banners, posters, directory signs, wayfinding or ADA signage, illuminated signs, sandblasted signs, magnetic signs, digital graphic signs, 3D signs, and vehicle graphics and wraps. They are available in different materials such as vinyl for short-term use, and a more durable aluma-wood for extreme outdoor exposure.
The actual design should be simple and easy to read, while also having a fresh feel to it. A distinctive logo should be utilized to leave a lasting image in the minds of your viewers. Similarly, your wording should be memorable, yet brief so that they can be read while driving by, catching a quick glance, or even written down at a later time. Dependent on what type of advertising you are attempting to achieve, the words could compose a short statement, an extensive bulleted list, or merely your company name and phone number. Kaiser Graphics has graphic designers on staff who can help you give your sign real eye appeal!
Any graphics or pictures you choose to use should only work to compliment your design, while not adding confusion to the message you are trying to communicate. Using vibrant colors on custom signs is essential to the marketing process as well, but should be kept to only two or three. Too many colors can be overwhelming and give the sign a cluttered look. Various colors have different uses in advertising and should be used accordingly. For example, red can create a feeling of immediate importance, while yellow is used to generate a desire for food. A simple black and white banner may provide just the classic look you need.
If designing is not your forte, or if you'd prefer assistance in creating your custom signs, working with the professions on our staff may be right up your alley. Our experienced professionals will work closely with you to determine what type of customized sign will be of most value while staying within your determined budget. It is important to remember that while the custom made sign you choose may have an upfront cost, the returns can be even greater. Before making a final choice on both the company you will work with, and what customized sign you ultimately choose, you will want to get a quote, referrals from other customers, as well as looking at some of their finished products.